Football fans enjoying the match. FC
Barcelona thumped FC Juventus 3 goals to one to finally lift the UCL Trophy in Berlin
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Football fans in a group photo with Kenyan Prime Minister Raila Odinga who graced the UEFA Champions league final held at Club 777 in Kawe Dar es salaam. |
Heineken® treats
fans to an actual stadium experience at the UEFA Champions League Final match
screening at the culmination of champion the match campaign
Heineken® has
had a long standing partnership with UEFA Champions League and remains one of the
league’s principal sponsors
As Barcelona’s incredible forward team of Messi, Neymar and
Suarez take on Juventus F.C in Berlin Germany on 6th of June;
Heineken Tanzania set up an exclusive VIP experience for its football lovers to
champion the match from Dar es salaam.
To bring the excitement of the world class tournament to fans,
Heineken hosted the final match screening at George n
Dragon in Masaki, all Samaki Samaki venues, Club 777 in Kawe, on exclusive events open to the public due to
popular demand following past UEFA Champions League final match screenings they
have hosted before. The final match screening is part of the momentum of ‘Champion
the match’ campaign that Heineken had launched when the games kicked off in
February 2015.
“We have massive fans of football in Tanzania and because of
timing, we understand that it may have been a bit tough to experience the
excitement of the UCL in real-time,” said Heineken
Tanzania Country Manager Michael Mbungu, “Throughout the tournaments we
created ways to encourage football fans to enjoy the games and in the process
make them feel as though they are part of the experience. The final match screening
is a culmination of that experience. ” During the Quarter Finals of the UEFA
Champions League, the international brewer, launched the Heineken limited
edition ‘trophy’ bottle that was designed to reward consumers with a trophy of
their own as part of champion the match campaign.
The UEFA Champions League is the most prestigious club
league; the premier sporting event has become a global phenomenon that fits
perfectly with the Heineken brand, which is enjoyed in almost every country in
the world.
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