Heineken yazindua chupa mpya ya 500 ml

Consumers smiling after receiving a gift bag from Heineken Tanzania during the official launch of  the new 500 ml bottle

 Heineken imezindua bia yake mpya ya mililita 500 pamoja na kuendelea kuhamasisha unywaji wa kiasi.

Uzinduzi huo ulifanyika jijini Dar es Salaam Jumanne wiki hii ikiwa ni  sehemu ya kuendelea kuongeza uwepo wake kwenye soko la Afrika Mashariki, kwa bia  hiyo ya kimataifa ya Heineken na kuwa mwendeleza wa kuwaongeza hamasa na hisia za wateja wake kwa kuongeza bia yenye ujazo mpya sokoni

Heineken brand ambassadors ready to give out gifts to distinguished guests who attended the official launch of the new 500 ml bottle. The new bottle aims at appealing to a wider range of beer consumers and to initiate them to the premium beer category.

 Uzinduzi huo ambao upo chini ya mpango mpya unaojulikana kama ‘Kubwa Zaidi ya Maisha’ utawezesha kwa mara ya kwanza kuwepo kwa chupa ya bia ya Heinekeni yenye ujazo wa mililita 500  hapa nchni.

Ubunifu huu mpya, unalenga kuwapa burudani zaidi watumiaji mbali mbali wa bia bora ya Heineken kupitia bia yenye ujazo tofauti na bia waliyoizoea. Ikizingatia historia yake ya kipekee ya kuangalia mwenendo wa soko na mrejesho kutoka kwa wateja wake ili kukidhi mahitaji yanayoibuka.

 Meneja wa bia ya Heineken Tanzania Michael Mbungu alisema kuwa kampuni hiyo ilifanya utafiti kwa wanywaji wa bia hapa nchini na ilifanikiwa kupokea mrejesho chanya kuhusu uzinduzi wa  chupa mpya yenye ujazo wa mililita 500.

Consumers being served cold Heinekens at the 500 ml bottle launch

 “Tulifanya uamuzi baada ya majibu yaliyotokana na utafiti wetu, tuna imani kuwa bia mpya yenye ujazo wa mililita 500 itaweza kushindana na bia nyingine zenye ujazo sawa,” alisema Meneja huyo na kuongeza “tumejipanga kukidhi matarajio ya wateja wetu wa hapa Tanzania wakati tukiendeleza sifa  yetu ya bia bora ya kimataifa,”

Mbungu alisema ugunduzi siyo jambo geni kwa bia ya Heineken na kufafanua kuwa, bia hiyo ilizindua chupa ya Mabingwa wa Ulaya iliyopokelewa vizuri na kukubalika sana na wapenzi wa mpira wa miguu ambao pia ni wanywaji wa bia wakati wa msimu wa ligi ya Mabingwa wa Ulaya ya mwaka huu wa 2015.

Heineken Tanzania Country Manager, Michael Mbungu (right) is all smiles after  unveiling the 500 ml bottle to journalists and beer stakeholders in Dar es Salaam. He is flanked by  John Dandi, Heineken Tanzania Trade Manager, Jackies Bar representatives Godwin Leonce and Irene Justin.  The new bottle aims at appealing to a wider range of beer consumers and to initiate them to the premium beer category.

PUSHING INNOVATION - HEINEKEN® ‘LARGER THAN LIFE’ LAUNCH

Dar es Salaam, September  2015 – While increasing their footprint in the regional market, international premium beer brand Heineken® keen to cheer its consumers is expanding their beer portfolio through the launch of larger than life consumer initiative, that will witness for the first time, 500 ML Heineken bottle selling in Tanzanian bars and outlets.

        

  The latest innovation aims to appeal to a wider range of beer lovers and initiate them to the premium beer category.  With Heineken’s unique History of integrating market trends and consumer feedback to meet emerging demands, Country Manager of Heineken Tanzania Michael Mbungu stated in a statement to newsrooms that they had conducted research amongst Tanzanian beer consumers and had received positive feedback regarding the launch of the 500 ML Heineken bottle. 

 ‘‘Judging from the approving comments and smiling faces we received after our initial survey, we are confident that the 500 ML will be able to take on other premium SKU’s of the same quantity. ’’ Mr. Mbungu stated. ‘‘We are committed to better meet the expectations of Tanzanian beer consumers while still maintaining our brand identity of being adventurous, worldly and premium.’’ He further added.

          

Not new to innovation, the premium brewer has previously launched the ‘‘UEFA Champions League trophy bottle’’ that was applauded by football fans and beer drinkers during the 2015 UEFA Champions League season

 Speech for HEINEKEN Trade Manager, on project glass Launch event

Good evening everyone.

We are pleased to host you this evening and are glad that you were able to make time to join us - thank you.

Our flagship brand Heineken® has since its introduction in the Tanzanian market picked up on a positive note. I do believe that I speak on behalf of all my team members when I say we do appreciate the support that has been accorded to us by our loyal consumers, trade partners, stockists & distributors who encourage us through constant feedback regarding your favourite premium beer and implementations to be considered to continue giving you world life experiences the Heineken way.

It therefore gives me great pleasure to stand before you and officially launch our latest innovation – Heineken 500 ML bottle! The ambition behind our latest innovation is to appeal to a wide range of people and introduce them to the exciting world of Heineken beer - to open their world.

Tonight, I also welcome each of us to take this message online and spread this new development further through #Heineken500ML launch.

At this point, I will invite our Country Manager, Mr.Michael to give a few remarks...

 [John introduces Michael]

Speech for HEINEKEN Country Manager, Michael Mbungu, on the project glass Launch event

Thank you John

Good evening once again.

First and foremost it’s an absolute pleasure to be part of this grand celebration with my fellow colleagues, members of the fourth estate, trade partners and our esteemed consumers.

To add on to what John and the rest of the team has stated, we are committed to better meet the expectations of Tanzanian beer consumers while still maintaining our brand identity of being adventurous, worldly and premium.  

This new development definitely sets a positive platform for consumer growth and customer feedback, which will ultimately lead to extensive growth opportunities for Heineken Tanzania.

On this occasion therefore, to our consumers and partners, thank you for the support you have accorded to us; the new 500 ML bottle is a mark of our commitment for the benefit of our consumers and trade partners. 

The price of a case of the new 500 ML bottle is pegged at TZS 54,500 ( VAT inclusive) while the recommended retail price is TZS 3,500.

Thank you once again. Enjoy the rest of your evening.