As Atletico Madrid seek to make history this
Saturday when they once again face their big and wealthy neighbours Real Madrid
in a Champions League Final; Heineken Tanzania set up exclusive VIP experiences
for its Tanzanian football lovers to enjoy the game.
To bring the excitement of the world class tournament to fans,
Heineken will host the final match
screening at various clubs around the country in exclusive events open to
the public. In a statement released to news rooms, the Country Manager of
Heineken Tanzania Michael Mbungu noted that, ‘‘Football is about so much more
than the match alone – it’s about the experience, and the celebration of the
beautiful game. As long term sponsors of UEFA Champions League, we’re enabling
fans to do just that by giving them the chance to win awesome prizes through
our promotions and activities, during the match viewing. ’’
He further stated
that, “We have massive fans of football in Tanzania, throughout the Champions
League tournaments this season, we created ways to encourage football fans to
enjoy the games and in the process make them feel as though they are part of
the experience. The final match screenings are a culmination of that
experience. ”
The UEFA Champions League is the most prestigious club
league; the premier sporting event has become a global phenomenon that fits
perfectly with the Heineken brand, which is enjoyed in almost every country in
the world. The Dutch brewer is a keen sponsor of global sports tournaments and
unlike other industry players steers clear from sponsoring specific teams.
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